Estela UX Designer

I am Estela, UX Designer
and creative Digital Artist.

I create Software Design and Digital Art. I love Branding.

UX Design Digital Art Branding
user experience

UX Design

User research using analytics, heatmaps, recordings with tools such as Google Analytics and Lucky Orange. Wireframes and prototypes with Axure, Sketch and Invision. A/B tests with Google Optimize, UserTesting (usertesting.com) or CrazyEgg.

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Digital Art

Digital research of several themes related to emotion, science and technology that gave origin to digital experiences such as Entropy, Sound Font and Enigmatic Project. Discovery of new and innovative graphic shapes, concepts that really touch the edge of creativity. Projects "intellectually inventive, visually engaging" with "high order of creative thought and technical ingenuity."

Anglia Ruskin University, Cambridge

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Branding

Several examples of branding created for digital agencies, technology companies and restaurants. Using drawn concepts worked with Adobe Illustrator. From logos, to business cards, brochures, roller banners, window signage, 3D signs and so on, branding is one of my favourite areas.

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